Pack Concepts | Carhartt

Challenge:

Design pack concepts for a Carhartt bags.

I was tasked to come design a handful of second tier bags & packs to fill out the proposed line.

Process / Role:

  • Conducted & presented market research
  • Created & presented sketches & concepts for internal approval
  • Designed pack concepts
  • Assisted with creating assets for proposal
 
Colorway ideas from Carhartt's palette
Line art for proposal
Various stages of sketches

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